The platform is heavy-loaded on visual and dynamic features, making it easier for brands to engage and create a community around their products. TikTok is inherently a visual medium with in-feed features that have inspired social media giants like Instagram and Youtube. Now, after years of shopping experiments, TikTok has finally pushed its social commerce cart in the right direction.īut, what does it mean for eCommerce businesses like you? Is it worth the hype? Why Does TikTok Shopping Matter for Your eCommerce Business?Īlmost every social media platform plans to have a social commerce feature to quickly drive users to the buying point.įacebook was the first to foray into the eCommerce zone, and later Pinterest and Instagram followed to devour on the internet’s one of the most profitable businesses. Now TikTok has expanded its partnerships with various platforms, including Square, Ecwid, and PrestaShop, with Wix, SHOPLINE, OpenCart, and BASE joining the list soon. Until recently, the TikTok shopping feature was only available to Shopify merchants with a TikTok for business account. Interesting read: Why This Is The Best Time To Use TikTok For Your Business? Who Can Use TikTok Shopping? TikTok described it as a “suite of solutions, features, and tools that give businesses the opportunity to tap into the power of commerce on TikTok.” TikTok shopping is a social commerce feature that facilitates people using TikTok for business to promote and sell products on the platform.

In this blog, we will shed light on the importance of what TikTok shopping means for social commerce and how you can optimize your TikTok online shopping experience. This move enabled TikTok to join the social commerce parade alongside Facebook, Pinterest, and Instagram shopping.

So, TikTok decided to up the ante by introducing the TikTok Shopping feature that provides a streamlined in-app product selling experience to eCommerce businesses. There are tons of TikTok marketing case studies that prove the power of TikTok in driving shopping trends and inspiring sales through creators and content. What started as an oddball social platform to showcase dancing and dubbing talent is now blooming as a powerpack platform to influence sales. The growth of TikTok has been phenomenal.

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